SPEAKERPIPE

SUMMARY

SpeakerPipe is a web platform and multi-sided marketplace created using Lean UX. The purpose of the site is a one-stop destination for speakers, associations, and sponsors to communicate, book talent, and create events. 

The timeline for this project was three weeks, and was completed by myself and five colleagues: Phuc Phan, Chris Hart, Elizabeth Baldwin, Jon Mallory, and Jordan Carroll. 

In my role on the design team, I was responsible for synthesis, ideation, sketching, wireframing and prototyping, as well as creating a style guide and mockups. 

DESIGN PROCESS

RESEARCH

Taz Lake, owner of Brightmill Labs, approached us to work on an idea for a product that they had on deck in their incubator. 

Our research undertaking was a little unconventional, as no product currently exists that does what the platform proposes to do. 

In order to get started, we created a rough list of criteria for our independent research; things that we think the platform should be able to do. 

After we established our needs, we set out to discover our personas. At this phase in the process we toggled between Research and Synthesis frequently. 

Taz Lake, Owner

FIRST BRAINSTORMING SESSIONS

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Based on our findings and the needs of our client, we discovered that we didn't have just one persona: we had three. 

We moved forward to develop our proto-personas: The Speaker, The Association, and The Sponsor. 

SYNTHESIS

PERSONAS

THE SPEAKER

Name: Camila 

Age: 35 yrs old

Profession: Software Developer

Years of experience: 10 years

Speaking experience: 2 years

Goal/motivation: Increase her brand and build her speaking credentials

THE SPONSOR

Name: XYZ Company

Profession: Medical Technology

Founded: 1985

Event topics: Centered around technology

Looking for: Events to sponsor that are relevant to their brand & will build product recognition

THE ASSOCIATION

Name: Cloud Security 

Profession: Data Security 

Founded: 2008

Activity: Holds networking conferences and events once a month

Event topics: Centered around technology

Looking for: Qualified speakers & sponsors

DESIGN REQUIREMENTS

From what we discerned after creating our proto-personas, we laid out our design requirements, including wants, needs, and pain points. ​

  • Detailed profile pages containing credentials, availability & compensation/benefits, etc.

  • Simple communication and booking process completed within our platform 

  • Marketplace type platform with recommended and/or searchable profiles

DESIGN

We conducted a design studio to determine the main features that each user would need for our layout. The design team took these and launched into wireframing.

  • Booking/communication

  • Availability and calendar

  • Reviews, ratings, and testimonials

  • Sample videos and photos

  • Background and education

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HOME PAGE

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EVENT PAGE

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SPEAKER DASHBOARD

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PROFILE PAGE

USABILITY TESTING

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After creating the Wireframes we wanted to be able to understand how the user would click through the website. Here we have the Happy path of the User Flow represented lowest CTR from Home screen to the final Book event.

  • User is either:

    1. A speaker looking for an event to speak at

    2. An association looking for speakers for one of their events

  • User has an account on SpeakerPipe

In either scenario, we asked our user to log in, explore their dashboard, and discover and book one of the other services. 

TASK

DISCOVERIES

While most of the feedback we received was positive, there was some confusing as to which buttons performed which functions. For our subsequent rounds of testing, we raised the fidelity of the product and results improved. 

HIGHER FIDELITY 

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HOME PAGE

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EVENT PAGE

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BOOKING PAGE

NEXT STEPS

  • Design the onboarding process

  • Design interactions for Sponsors

  • More testing and iterations on current design

  • BrightMill → Market Test & Implementation

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 ©2019 Hilary Kelley | Atlanta, GA